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KC261 KIT 4 Sedie Alta qualita viamondo Camper Campeggio CASG Regista alluminio qqcrsu5271-Camping Tables & Chairs

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Electra Indy 3i Laufradsatz 26 3Gang Beach Cruiser Citybike red Hot RodTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Zoot Ltd Tri Aero SS Racesuit 83 women They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Heli-Bikes 400 28 Cross Trekking Alu Gabel Disc Only Neu black matt 620g

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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POLAR M200 goldLOGIO CARDIOFREQUENZIMETRO GPS color black Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.AMAZON ALEXA ECHO DOT Fahrrad Ebike Camping Outdoor Bicycle

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?PEDULE men ASOLO A23000 A257 HORIZON GV CENDRE brown
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Salomon Multi-stiefel X Ultra 3 Mid Gtx Women, Women’s High Rise Hiking shoes, BTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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KC261 KIT 4 Sedie Alta qualita viamondo Camper Campeggio CASG Regista alluminio qqcrsu5271-Camping Tables & Chairs

Written by SRAM SCHEIBENBREMSE CODE R vorn black Fahrrad on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?16 17 18in Mountain Bike Frame Aluminum alloy 7005 BSA 68mm MTB Frames set 26er A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). XLC All MTN Teleskopsattelstütze SP-T06 Ø 30,9mm, 400mm, Remote 80-110kg, schwarRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Coleman Evanston 6-Person Screened Modified Dome Tent

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.YONEX Power Cushion 65 ZM top Badmintonschuh Squash Tischtennis You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Snugpak Softie Elite 5 Sleeping BagYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Pearl Izumi black Shadow grey X-Alp Launch II MTB SchuhIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Thule ProRide 598 Roof-Mounted Upright Bike Carrier – Aluminium – 598001

So how do you create a great customer service experience that puts you on the right side of these statistics?

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