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Condition:
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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Therm-a-Rest EvoLite Plus Self-Inflating Mattress Regular in Pumpkin Spice Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.New Nitecore EC4GTS 1800 Lumen Long Throw Search Flashlight

Steripen American Red Cross Ultralight PurifierSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. 2019 DeMarini Uprising -10 28 18oz. Youth Jr Big Barrel Baseball Bat WTDXUPY-19And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Edelweiss O-Flex 9.8mm X 30M Green That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.SR Suntour XCM Suspension Fork 26 1-1 8 Threadless Steerer 100mm Travel

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Hobson EasySeat II Saddle Hobson Easyseat Ii Adj Width As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.NEW Wolf Tooth Drop-Stop Chainring 52T x 130 BCD

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Ritchey Comp-Carbon seatpost, 31.6 x 400mm

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Ritchey WCS Link Seatpost 27.2 400mm 20mm Offset Blatte A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Cypher Logic Women's Vibram 6.5

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. NEW MagLite ML150LR-3019 LED Rechargeable SystemMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).ClubTac Mummy Sleeping Bag Tactical Rectangular Full Open Zipper 80 x 28 NEW

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.CHUMS Hiking Tote Bag Sweat Nylon M CH60-0686-T021-00 Lake Natural

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. NIKE VAPOR CARBON FOOTBALL SHOE ELT 2014 TD SUPER BOWL EDITION SZ 16 631425-004Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Easton Redline Z core 34 26 oz MDLSZ5-Z Softball Bat 1.20BPF Sc500 12 BarrelFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Bryton Rider 310Enabled Waterproof GPS Bicycle Bike Cycling Computer Speedometer. It can take a lot of time each day to get fully prepared and make connections.

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By New nwt GORE BIKE WEAR cycling short power 2.0 padded cytech chamois mens 2XL on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! NEW Mavic Yksion Elite Allroad XL Tires, 700x40c, Tubeless, 127 TPI, 450g, PairWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Fizik Arione Tri 2 Saddle - 245g - MSRPConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Crank Bredhers Stamp 3 Small platform pedals, Danny Macaskill Edwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Old School Bmx T-shirts LOT OF 10 SHIRTS Haro Gt Hutch Redline Se 10 Sm Shirts

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.NEW with Tags Fox Head Cycling Mountain Bike Sergeant Short [Olive Camo] Size 30

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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PSL Ace of Diamond Baseball Shirts Jersey High School SAWAMURA MIZUNO SEIDOU ntvppn1173-Baseball Shirts & Jerseys

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